To Prepare for ‘All Video’ Future Of Facebook You Should Take Through Five Steps
Perhaps Facebook would have us think, the written word is on its deathbed, in outmoded syllables and syntax, croaking its last breath.
When she boldly predicted that the site would be “probably all video” within the next 5 years, the social media giant’s vice president of Europe, the Middle East and Africa (EMEA) inspired sighs, sad faces, groans and grunts throughout the publishing industry. Of course, all video. Although the very thought of it sends shivers down our logophile spines, it not so much that we are blinded to the reality that we must embrace it to survive.
At a Fortune event yesterday, Facebook exec Nicola Mendelsohn said that “it had be video when I was having a bet.” Through Octosuite , she quoted exploding demand for raw, “behind-the-scenes content”, a hot, new feature that she described as “a bigger and faster phenomenon” than her employer originally anticipated.
The reason for Facebook has fallen so hard and fast for video, messy live bits and polished pre-recorded clips alike, according to Mendelsohn said that “we are seeing a year-on-year decline on text and a massive increase, when I have said, on both pictures and video.” Because “in this world where so much information is coming at us actually, the best way to tell stories is video.”
She hinted that perhaps not all hope is lost for writers. We will still play a role, although a much smaller one. She said “for the video, you will have to write.”
In EMEA, looking over 433 million users and privy to all manner of metrics about its residents’ insatiable appetite for video content, it is a safe bet she knows of what she speaks from where Mendelsohn sits.
Press play already.
Publishers are not the only ones who should be quick to follow in Facebook’s footsteps, David Gerzof Richard, Emerson College marketing professor, told and BIGfish PR founder Entrepreneur. Also, on the video bandwagon brands outside of the media industry need to hop, and soon. They are risking a lot more than only appearing out of touch and off-trend when they do not.
He said that “in their market space, companies looking to stay competitive, win new business and draw employees attention need to embrace video, when going about their daily business activities, they need to look at their mobile phones like video cameras and always think about creating relevant and meaningful content.
“From startups to multi-national brands, bandwidth costs for uploading and downloading video drop and humans get better at shooting and posting video files, video will increasingly become a more dominant form of communication for all businesses, when video search technologies improve.”
And at those businesses who should be spearheading the push for mobile video, it is not only the leadership. “The whole organization needs to train-up and embrace video” according to Gerzof Richard said that.
When anything can go wrong and can be said, training-up quickly yet thoroughly will be key as companies increasingly entrust employees, top to bottom, with churning out videos representing their brands in the moment.
When creating video for Facebook and the web, Gerzof Richard offers the following 5 basic steps businesses can take to minimize mistakes and maximize reach and the right messaging:
- To accept that video is the future and act accordingly.
“Now, brands and companies need to accept that they are always on camera and on record. And need to prepare and act accordingly at all touchpoints of their organizations in most case. Positive video engagements will be maximized and negative video outcomes will be minimized from this.”
- To know what makes compelling video.
“You have to know what is ‘post-worthy’ video. Videos is answer of these questions about the company and the industry in which it operates and the products and services and the problems they solve through who, what, where, when, why and how questions.”
- To get the right tools.
“Let’s download and learn a simple video editing app. To crop out unwanted frames and shorten videos,a simple video editing app can be used and videos often shot on mobile devices have extraneous footage both before and after the post-worthy footage. A couple of simple video editing apps that I recommend the following good such as: AndroVid (Android), Magisto (iOS, Android), iMovie (iOS), Clipper (iOS).”
- To make it fast and informative.
“ Because for Facebook video should be short and sweet, a good rule is under a minute.”
- To track your impact.
“Businesses need to learn the basics of Facebook video analytics to understand the leverage videos have with their communities and be able to adjust their content accordingly.” http://teribrownwrites.com