A Mobile-Friendly Business is Crucial to Your Success – Instamate 2.0
Instamate 2.0 is no secret that people spend a lot of time on their mobile phones. Only take a look at people walking down the street & count how many are looking at a phone rather than where they’re going. Today, there’re 2.6 billion smartphones in the global market and that figure is expected to grow to 6.1 billion by 2020. That means that 70% of the world’s population will have a smartphone in 4 years..
The mobile market is simply big for small businesses to ignore. Sites like Google & FB have made significant changes in recent years to adapt to a mobile market. If they are doing it, you probably should too. But how can you use the mobile platform to your advantage? Here are seven ways your home business can go mobile.
People know that having a website is crucial to your business, but did you know that more people find the web on mobile devices than on desktops? For your website to be fully effective, it has to be built with alert Instamate 2.0 design. This means that your website can scale between different browsing windows & will look beautiful on a desktop computer, an iPad or a smartphone.
This not only ensures people can read & navigate your site on any device, but you can ensure you are search ranking doesn’t change on Google, which began giving preference in search rankings to mobile-friendly sites. You could test to see if your site is mobile-friendly at Google’s Developer Site
2. Tell Visual Stories
Text does not translate as well on mobile as it does on Instamate 2.0. Even with an alert web-design, the screen is smaller and mobile users can still have to squint to read long bits of text. To capture a mobile user’s attention, it is important to be visual. A great mobile website / app accomplishes this by integrating visualssuch as animations, videos, colors, & graphics to create an engaging user experience that is intuitive. Your small business needs to use those visual elements to first catch the user’s interest & then to guide them where you want them to go, whether that is towards a signup form or a payment check-out.
3. Enable Mobile Payments
If you are market is viewing your products or services on a mobile device, you do not want to force them to reconnect with you on a computer to make a buying. Instead, you want them to be capable to buy right from their device. American Express reports that 60% of customers are liked in using mobile devices for payments, so it’s crucial you add this Instamate 2.0. It could sound complicated, but just like you can intigrate payment on your website, so can you on your mobile-website with payment tools such as PayPal & Venmo. You could work with the payment service your customer demographic is going to be familiar with, so that they immediately identify it as a trustworthy solution for sending money and one that they’ll be able to navigate and use quickly.
4. Try Text Messaging Marketing (SMS)
This tactic can be difficult to reach success with as you scale, but for small businesses, sending text messages to customers is a good way to increase brand loyalty. You will have to be careful not to be intrusive / spammy with these messages, but sending texts could be an effective way to notify customers of daily specials & to personalize your brand. You can also offer promo codes & discounts as a way to incentivize customers directly.
5. Augment Customer Service
Word of mouth is one of the most powerful marketing tools of small business, so use that to your advantage by fostering good customer service that gets your users talking in a clear way. One of the best ways to do that is by taking customer service mobile. Give them mobile friendly options, such as bulleted guides & FAQs, to help customers quickly solve normal problems on their own. If you please your customers and help them fix their issues, whether it is handling a malfunctioning product / simply finding more information about the services you offer, they will be more likely to recommend your business to a friend & help your small business grow.
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