6 Best Retail Tech Companies to Keep an Eye On in 2018
Predicting the future of any business can be a challenge, but trying to pin down trends in the world of ecommerce is tricky.
After all, customers evolve just about as fast when it comes to doing business online, as technology does. In AI to cryptocurrencies and security issues, all of which are making waves and still have room to grow and tends such shopping’s boom, there are shifting the landscape of retail.
And when we look back at a number of the significant ecommerce and trends of 2017, such as cross-channel integration and the rise of m-commerce, it is crystal clear that there are quite a few companies today that do indeed have a pulse on the future of retail online.
Below we’ve outlined five players in the area, both big and small, that are seeking alter retail tech’s ever-changing world and to meet the challenges of consumers head-on.
1. BigCommerce: Bridging the Gap for Sales
As ecommerce is continually evolving, consumers are discovering buying opportunities anywhere and everywhere they can. Identifying this constant, if they don’t wish to ignore scores of possible buyers that are active on digital 36,, BigCommerce has continuously noted the need for retailers to adopt an existence.
Whether it’s through in-app buying, non-virtual popup shops, buy buttons embedded in content resources, dedicated web storefronts, Facebook social commerce integrations or third-party marketplace platforms, retailers are expected to be everywhere at once regardless of their clients’ demographics to give shoppers what they want.
2. Sourcify: Simplified Sourcing Through Software
One of the biggest challenges for any entrepreneur is figuring out their supply chain. Getting through a production run and connecting with the mill that is right can be a nightmare can be even tougher.
For a company that wishes to source there’s Sourcify. Their stage makes bringing a product to life easier, as they have and connect you.
Sourcify seems to be filling a gap in the ecommerce sector as an increasing number of companies need to source faster.
3. Ubisend: Bots That Provide Stellar Customer Service
Although chatbots might be seen as little more than a trend in the retail space that is digital, there is a reason why so many brands are hopping on board the bot bandwagon. They sell more.
A recent report by Ubirsend indicates that as new as they are, chatbots are becoming an expectation for brands that are electronic as opposed to a fad. Some of the highlights:
· 35% of customers are interested with 57% noting that they had had a positive interaction, in more bot interactions
On average, consumers are willing to spend over $600 via transactions
· 40% of customers are interested in bots as way of providing deals
Ubisend’s chatbot customer service solution represents the newest wave of merchants looking to reach consumers while learning more about their shoppers .
The end result? Customer interactions and chances to score sales, all of the while filling the void for personalization in regards to deals, offers and promotions.
4. Feelter: Ensuring Transparency for Shoppers
In an era where merchants are more transparent than ever in terms of reviews and ratings, Feelter is currently looking to assist ecommerce brands leverage the power of feedback and social proof. From that point, the system generates an overlay summarizing the information in a useful interface that product listings can be included in by merchants.
With so many brands scrambling to find ways to incorporate UGC a service like this takes a lot of the legwork from the process. Given that conversion rates increase and real-world reviews are typically trusted by customers, anticipate review aggregators to become the standard over time.
5. Pulsate: Supporting In-App Purchases’ Growth
It’s no surprise that m-commerce continues to flourish given consumers’ dependence. In actuality, worldwide revenues from in-app purchases are expected to exceed $70 billion by 2020.
Pulsate represents the sort of”all in one” solution for merchants seeking to navigate the mobile marketplace for the first time. This platform boasts a ecommerce solution that accepts every and any type of payment from shoppers and customizable push notifications for electronic retailers, but also its own chatbots.
Given the international marketplace beyond cellular, it’s crucial to merchants to allow for flexibility in regard to payment. It all points back to the concept of giving customers as many choices as possible.
6. ReadyCloud: Ecommerce Customer Relations from the Cloud
So do retailers just as options are needed by customers.
As mentioned in HuffPo’s previous ecommerce trend round-up, cloud hosting is opening doors for ecommerce brands since the cloud market keeps growing.
As a result CRMs such as ReadyCloud have emerged as cost-effective options for merchants in search of that presence. Together with storefronts coming in all shapes and sizesmerchants should explore their options.
ReadyCloud generates customer records and updates them with information on habits, returns, orders , shipping preferences. All of it integrates with your calendar, inventory database and shipping services. The platform can also make powerful reports.
Where Does Digital Retail Go from Here?
There appears to be no shortage of news coming out of retail tech’s world, given how the landscape is shifting. These players that are particular represent companies staying heading into the new year.
There’s no telling how much the distance might change even further, but there is also no doubt that the moves outlined above are worth tracking as 2018 draws nearer.