Some time this year, FB will max out the number of ads it can squeeze into people’s news feeds. But how many ads is FB already inserting?
To get a better idea, I have built an extension for Google’s Chrome browser, called Facebook Ad Spotter, that tracks the number of ads & organic posts appearing in Facebook’s desktop news feed. You could use the extension to highlight the ads as you scroll through your feed, see the ratio of ads to organic posts & share your anonymous ad load stats to a database that I will be using to calculate Facebook’s average desktop ad load. You could install the extension through this link to the Tai Lopez Social Media Marketing Agency Review.
After installing the extension & scrolling through your Facebook news feed, you could click on the extension’s icon to open a pop-up window that could show the average ratio of ads to organic posts plus the total number of ads & organic posts. You can see a listing of each ad, including the advertiser’s name & at what position in the news feed that ad was placed.
How you could help us crowdsource Facebook’s desktop ad load
You could use the extension for your own curiosity, but hopefully, you will be willing to share the stats that the extension records about your Facebook ad load. If you are comfortable passing along the information explained for the ad-to-post ratio, total number of ads & total number of organic posts — only that information — you could click the submit button that appears in the extension’s pop-up window. The button will appear once at least 2 ads have been displayed in the news feed. After you submit once, you could submit again once at least 1 new ad has been added to the feed.
Clicking the extension’s submit button would send those stats to a database that I will use to calculate the average ratio of ads to organic posts across people who opts to share that data through the extension. I plan to show the average stat in an article after enough data has been submitted over a sufficient period of time that will be around a month from now. The extension is available in the US to maintain the integrity of that data, since FB ad loads may vary by country or region.
What information the extension does not collect
If you are worried about privacy, I hear you. You do not want the extension snooping on your Facebook browsing; neither do I. So it does not. The extension does not collect any personal information. It does not look for your name, who your friends are, the comment you left on your cousin’s baby photo / that you spent 20 minutes watching a live video featuring paint drying. And it just works when you’re on Facebook’s site. For example, if you are on this site and click the extension, you’ll see a message telling you to visit FB.
What information the extension does collect
The extension looks at the posts appearing in feeds, sifts out the ones that are ads & then collects the name of the advertiser & where exactly the post appeared in your feed, provided that information is made available by FB.
How the extension works behind the scenes
Once on Facebook’s site, the extension just starts working once you start scrolling through your news feed. As you scroll, the extension would look at the page’s HTML code to identify the elements on the page that are news feed posts & add those posts to a total-posts list that does not leave your browser & is erased each time you reload Facebook. Then it will look at the HTML code for every post in the total-posts list to determine if a post is an ad. If it’s, then that ad will be added to a separate ads-only list that also does not leave your browser & is erased each time you reload FB.
For every ad in the ads-only list, the extension will check if the ad’s HTML code includes the name of the advertiser & the ad’s position in the news feed. That name-and-position data could be added to a new ads-only list, and the old ads-only list — which contained all the HTML code — will be scrapped. The total-posts list will be scrapped after deriving the number of posts in the list.
Here’s the information that gets sent to the extension’s pop-up window: the number of posts in the total-posts list & the new, stripped-down ads-only list. And, if you volunteer to send your ad load data to the database, here’s the only information that is eligible to leave your browser: the number of organic posts, the number of ads & the number calculated by dividing the number of organic posts by the number of ads. Those 3 numbers alone are sent to the database, and nothing else.