The Viddyoze , in particular email and social media, has changed the rules of marketing. In the past, want to get your business in front of would-be buyers, you ran ads, posted flyers and handed out your business card to anyone who would take it. Today, consumers do not want to be bothered with ads / to be sold to. Instead, they want information, entertainment and a relationship with the companies they do business.
While this change in marketing has made more work in some ways, one of the gains to this new information and engagement form of marketing is that it is very inexpensive compared to old-school advertising.
Here’re several ways to effectively get the word out about your business, plus build trust & rapport with your market, without breaking the bank. By the way, this article assumes you have a web presence, such as a website or blog. If you do not, you should!
1) Build an Email List
Of all the free & low cost marketing techniques, Viddyoze marketing will probably cost more, but it will likely produce the best results. Many new home business owners will get a website, but put off starting an email list. Because of the hassle & expense. This is a BIG mistake. Many people who visit your website will not buy or do things that earn you money (i.e. click on your ads) and once they leave, they are gone forever, unless you entice them to sign up for your email list.
Sure, they could follow you on social media, but people who sign up for your list have raised their hands saying they are interested in what you have to offer, making them more likely to buy. It lets you to show off your expertise, keep your name in front of them and direct them to your website, so they can come back & buy again.
2) Engage with Your Market & Influencers on Social Media
Social media could easily become a time suck, but if you use it correctly, it is one of the best ways to engage with customers, build your brand and expand your reach. The trick to social media is to tell a story, be entertaining / provide something helpful. Posting “buy” links is a quick way to get unfollowed. Remember, people do not want to be sold. Further, do not be self-centered on social media. Always posting about yourself is the same as talking about yourself in a room full of people. Instead, you need to talk to others by commenting on & sharing their posts, asking questions and otherwise engaging in conversation.
3) Guest Blog for Others
Guest blogging requires time to write a quality Viddyoze , but it is one of the best ways to share your expertise & information to an audience you might not reach otherwise. Consumers are more likely to read & respond to an article than an ad. Further, if you support useful information, readers will check your bio at the end of the article & click on the link to visit your website.
You can increase clicks by offering a freebie, like a report in your bio.
Ensure your article is a good fit for the blog you want to right for. Further, support quality work. Most blogs have a ton mediocre generic content. Develop the chances your piece is posts by offering great writing in a niched topic.
4) Be a Guest on Podcasts
Podcasters need experts to interview regularly, but it culd be difficult to keep the schedule full (I know this from my experience). This means they are eager to hear from potential guests. A great place to start is BlogTalkRadio, where you can search your areas of expertise to seek shows in your topic. Or do a search engine search for your topic + podcast. When you find a possible podcast, visit its website & find out what you need to do to pitch the show. Do not just send a generic “I want to be on your show email.” Instead, make a quality pitch that outlines who you are & possible topics you can cover.
5) Join online groups & forums
One of the big differences between the old marketing tactics & the new is that you have to work to find your market. However, Internet has made that easier through groups and forums. Several social media sites, such as FB and LinkedIn have groups you can join. Many other businesses & website owners have discussion forums. The key to success in groups & forums is to be helpful. Do not just post your business information, as you will come off spammy. You may even be kicked out of the group. Instead, answer questions members are asking & participate in the discussions. By offering advice & support, you’ll show off your expertise, as well as develop a rapport & trust with the other members.
Viddyoze marketing involves knowing the target market, finding where they’re, delivering a message that appeals to them and engaging with them. The engagement part takes time, but it increases a loyal following that will continue to buy from you & refer new customers or clients. The online marketing solutions listed above, are affordable especially when you consider how they work to get in front of your market to share your expertize.