Growing an email list is not just for those with visually captivating, multi-page websites. It is for anyone who wants to use email to engage their audience & grow their business.
Considering that email is 40 times more effective at acquiring new customers than Facebook/Twitter, you definitely don’t want to put your list growth efforts on hold until your website is ready.
Thankfully, there’re a number of simple approaches you could take in the next hour to help you get moving – they do not require a huge chunk of time or a team of design experts.
Set up a landing page.
Using a landing page platform, such as Unbounce, you could create a simple landing page that hosts your sign up form & provides basic information about your business.
One benefit of using a platform such asUnbounce is that you get access to pre-designed templates, which means it should not take longer than an hour to set up a page. To give you an idea of what you would have to work with, here is an example of one of their templates:
As you could see from this template, you have a place to brand the page with the business name, inform visitors of your business value, feature a sign up form and add additional relevant information as you see fit. Even though it is not visible in the example, you will have access to an editor that lets you to change some of the visual elements, like the color scheme, to design it to fit your brand.
If you take this approach, you will want to make sure the page includes:
- Your business name
- A logo
- Brief description of what your business does
- Ways to contact you
- Sign up form
- Social media links
To optimize email sign ups, I would also encourage you to include a description of your emails & the value they bring to subscribers. The more you highlight what subscribers will get out of it, the more likely they will want to sign up if it resonates with them.
If you have any incentives to offer, be sure to also mention that here as well.
How you could use this page: Since this page has additional information about your business, it is ideal for individuals who may not be familiar with your brand. You could share the link with prospects at conferences, your social channels, paid ads and more.
Create a single-page website.
If you plan on creating a more robust website in the future, you do not have to wait until it is finished to start growing your email list. Instead, you could get started by publishing a simple page.
By doing so, you could begin earning organic traffic from people searching for services or products your business offers. You could also direct your existing customers to the page so they could learn more about you & get on your email list.
Using a website building platform like Wix/Weebly, you can select a template design and drag & drop different elements to create a super simple website. Some platforms allow you to publish or hide pages as you see fit, so you could have your homepage with your sign up form live as you continue growing the rest of your website.
Again, you will want to at least include your business name and logo, information about what your business does, contact information & your sign up form.
How you could use this page: Since this page will have information about your business, you could use this link just as you would with the landing page we previously covered – you could share the link with customers at your store, on your business cards, in the social channels and more.
Use a web hosted sign up form.
If a landing page/single page website has more bells and whistles than you need, you could take an even simpler approach by using a web hosted sign up form supported by your email service provider.
With AWeber, for instance, customers have the option to share this type of form directly from the account. After creating a sign up form, they could publish their form in 3 different ways: 1) By copying & pasting the code onto their website, 2) Sending the code to the web designer to add it to the website, or 3) Sharing a link that directs to a page with their form.
The design that you create using our sign up form generator will automatically carry over to the page, which means you could customize the content & design to your liking.
How you could use this page: This page is perfect if you are looking for a no-frills web page to promote email sign ups. If you are publishing social posts that encourage people to subscribe to your email list, for instance, you could link to this page so they could easily sign up after they click through. If you have an email newsletter you want clients to subscribe to, you can feature this link in your email signature.