TO REPURPOSE YOUR VIDEO CONTENT LIKE A PRO by 9 EFFECTIVE WAYS
You have probably done your fair share of repurposing and updating written content assets of your company as a marketer. Although it is a somewhat tedious, it is worthwhile task. Besides, when it comes to video, a lot of businesses tend to blame the content itself when it fails to engage a wide enough audience rather than trying to repackage it and improve distribution.
Why Do You Want To Repurpose Video Content?
- To improve SEO
- To get better audience targeting
- To take wider distribution
- To have more video views
- A way to refresh outdated content
Alright, well now although you have ready to start repurposing your videos, maybe are not ensure where to start. Two things following to get started is the easiest way: break it into shorter clips and transcribe your video content. Here are some useful tips and the reasons behind this approach:
To Break Your Videos Into Shorter Clips
To base on where your audience view video, you can know how your audience interacts with it. It is best to customize your video to the platform whether it is your website, YouTube, Facebook, Instagram, Twitter, or elsewhere and where it will be shared to engage viewers.
If you plan out your video content and budget, for different platforms, you should make sure to speak to your videographer about customizing the length of video. When you did not do that, do not worry, for a low fee, it is something that can be completed in-house or given back to your videographer. Some suggested video lengths as follows:
- For YouTube, the optimal video length is around 10x longer than it is for Facebook, particularly it is 14.5 minutes for YouTube versus 1.3 minutes for Facebook.
- 30 seconds is the maximum of video for Twitter
- Out at 60 seconds maxes of video for Instagram
Viewers who are informed and entertained by these shorter versions will often continue to your YouTube channel or website to view the full video. And do not forget, these customized video versions get more views and better engagement when you upload them natively to each social platform.
To Transcribe Your Videos
I am sure you have viewed a TED Talk or two. Although their videos are highly engaging, the other thing that TED does right is transcribing each piece of video content they post. With the video in form the basis of blog posts that repurpose the original video content and also an interactive format, these transcriptions are featured. This is an example: video with repurposed blog post and transcript. To Youtube another version of the talk was also uploaded and it also included closed captions:
You can get a lot of benefits from transcribing your videos. Closed captions are something that Google can index (Visual content cannot be read by Google, only the metadata that accompanies it), so transcribing your videos can make starters more search-friendly.
For transcribing videos, there are tons of services to choose and it is very affordable and fast to do. You can check out speech-recognition software as Camtasia or Dragon. There is Speechpad, which costs around $1/audio minute for transcription, for a human touch. Or you can always enlist the help of an intern.
To Repurpose Your Transcribed By 9 Ways, Shorter Videos
Now that your videos have been broken and transcribed into shorter clips, in various creative ways, you have written and visual content that you can repurpose and play with. On your various platforms, your efforts significantly should not end at pasting the transcript below your video and sharing the shorter clips. There are some ideas that can lend a hand to get started on making your video content more accessible:
- #1 To use the text from your explainer video and turn it into a “How it Works” page broken into steps.
- #2 When you have several testimonial videos from different customers, you string together clips from different customers based on theme. To find out more about this on theVeed.me blog.
- #3 To use clips from a corporate video to zero in on a cool section of your office or showcase different awesome elements of your company culture for a tour/behind the scenes look.
- #4 When the nature of your video is educational, it work well like a podcast. You can upload it to iTunes (or a different platform) in both video and audio format.
- #5 To repurpose your video transcripts into blog content. When you want to take it a step further, you rework your headline and copy in various different ways, before posting the video and written content like a blog post on platforms like your company website, LinkedIn, and Medium. Also to promote the content on your social platforms, you can use the shorter clips .
- #6 When your corporate video features the senior leadership team, depending on the content, you take direct cites and turn them into or an “About our Founder(s)”/“Our Story” page.
- #7 When you have a video that follows an interview style, to form the basis of a Q&A/FAQ page, you make use of shorter clips or cite.
- #8 To add subtitles to your videos, using the transcription. Although the version with the subtitles can work well in situations like trade shows where you want to illustrate or loop your video(s) to prospects, it maybe difficult to hear.
- #9 When your video is outdated, rather than just scrapping it, you consider using it like a silent background video.
One of the best forms of content for repurposing is video and to get creative with it, there are lots of different ways. To transcribe your video content and break it into shorter clips, based on theme and suggested length for various social platforms is the easiest way to get started.
Then, if you want to get more eyes on your content, increase distribution, stretch the life of your video(s), target your audience in better ways, and improve SEO rankings, you can use your new written and visual content in various ways. I hope you can get some inspiration. Let us know in the comments below when you have any questions or other creative suggestions!