How to take Your Startup Setup on Social Media the Right Way
Do you use social media to promote your startup? Do you want to take some tips on how to get your startup setup on social media the right way? People can easily connect with each other online from another world in the 21st century world, there is essential that you have an effective social media business plan to get your startup off the ground. Billions of people are connected on Long Tail Pro sites, so you are truly missing out when you are not tapping these exceptional resources.
There are some surprising numbers on the total activate users on popular social networks as follows:
- Twitter: 288 billion
• Facebook: 1.41 million
• Pinterest: 70 million
• Linkedln: 347 million
Clearly, a great way to gain exposure for your startup is social media that these roll counts is showed, when you put in the effort to make a solid presence on it. Social media permits businesses to leverage power in attracting more loyal clients or clients, from large corporate firms to mid-level agencies and brand new startups.
It often can be easily to thanks to their huge resources and manpower, larger companies that keep pace with the latest social media changes to reap a good profit. But, small firms and startups typically struggle in this case due to a lack of money and business connections. That reason I have decided to design the following guide on how to get your startup setup on social media the right way with 7 tips…
To Design Your Social Media Strategy
No matter how big it is, every type of business should have a social media strategy to compete within nowaday online market. Employing a good plan can help boost your social media campaigns to the highest possibility. First of all, you should find out your business motives and how social media can help acquire them. You also have to examine how consistent your brand is across social networking channels. Constantly notice that every brand has an exclusive objective and yours should be different than others to stand out. Rather than copy another company’s social media plan, curate your own strategy for success.
To build your social media business strategy, I recommend that you research popular market trends and carefully examine your current status on social media. In comparison your social media profiles with others and discover ways to increase your online presence. In 2015, social media marketing is more about developing a content strategy and making it easily available from mobile devices. Thus, take certain you are defining a social media plan with a content strategy that works for mobile users too.
To Select the Right Social Networks
Although there are so many different social media platforms now circulating the internet, it is impractical to control and update profiles on each one consistently. You will need to get and choose the right social media channels that are appropriate to your business as well as your targeted audience. You can easily maintain them up-to-date, interact with your followers more closely, and monitor them, so it is best to have social media profiles on a smaller number of networking platforms.
Each social media channel suggests a diverse range of functionalities. For instance, Twitter lets you share information in the 140-character limit; otherwise, Facebook permits you to share data without a limit (most of). Twitter take you real-time results in contrary Facebook just illustrates updates that have got more likes and shares. To take into consideration each social media site’s unique characteristics to reap maximum social media outcome for your startup.
For example, Oreo Cookie selected Vine when their major social media channel for promotion.
They consistently post simple, six-second videos showing advanced and magical ways to use Oreos. And recently they started the Wonderfilled campaign on social media to lend a hand to enhance their brand impression on their targeted audience. To know the true nature of each social media platform and select your channels suitably. When your startup business sells handcrafted jewelry, there is no way LinkedIn would be helpful. Instead of, you would select Instagram, Facebook, or Pinterest to generate the best brand benefits.
To Ask Your Audience What They Want
It was very difficult to ask comment from millions of recent and potential clients with no spending hordes of money on door-to-door surveys years ago. Now, social media does it easy to take reactions from your client base without leaving the office. Because your social media page is come directly by clients, it take the chance to ask them what their hope in the future and what they like. This is a cost-effective way to analyze your clients’ needs and wishes. Once you compile all of the comment, you will be able to take important changes to your social media business strategy to please your clients’ requests.
In the below example, you will view how the company Harp Boston interacted with a client and asked about his night out.
This simple post on Twitter illustrates that the company truly values their clients by straightforwardly asking their comment on service. You should also take an effort to study how your clients are reacting to your products or services in order to further increase.
To Provide Client Service on Social Media
For your startup to communicate consistently with valuable clients it is very important. Resolving your client’s problems will lend a hand to forge a healthy relationship between your brand and your audience. You may be making use of conventional methods to provide support over the phone or via email, but you can also use social media platforms to provide effective client service. To respond to each of your client’s comments and suggestions on your social media pages to showcase your dedication to their satisfaction. You will not demand to establish a separate team for calling clients or to buy telephone lines, so it is a simple and money-saving way.
I also advise that you make use of different social media management tools like Buffer and Hootsuite. These useful tools permit you to track all client comments and mentions in real time. Thus, clients will not have to wait long on the phone lines for an executive to come and resolve their problem. They can simply leave a message or feedback and your social media manager can handle the problem expediently. A good example of a company is xbox support that takes advantage of their Twitter account to provide exceptional client service in real time.
The support team promptly replies to their clients’ queries. To make use of this way to build a positive brand reputation and save money in the marketplace.
To Construct an Online Community
Having a successful social media strategy means constructing your own online community on different networking platforms. You can do this simply by yourself interacting with your audience and developing strong relationships with them. Also, you can construct a community by showing genuine concern for human connection and client satisfaction. A good method to keep a positive sentiment is post about things you love and show your team’s hard work.
General, clients are greatly grateful for companies that put in effort to engage with their followers and connect with their audience. For example, Thrillist has designed a strong online community on Twitter, Facebook and Instagram to consistently share information with their users.
Don’t be shy in presenting your products and services to take your brand look abundant. Let your brand ambassadors share some personal tidbits or behind-the-scenes secrets more attract an audience too.
Constantly To Evaluate Your Social Media Strategy
Although you might consider your job is done once you make up your goal of 1,000 or more likes, you will demand to constantly evaluate your social media strategy to make sure you are able to continue increasing. Things change with time and social media is no different. Tactics you were making use of social media before may not work anymore. Thus, I advise you assess your startup’s social media business plan consistently to figure out the strengths and weaknesses of your profiles.
To build long-lasting success on social media for your brand will need you to always understant the recent trends impacting your audience and plan your posts accordingly. Free social media analytics tools like Klout, Cyfe and Quintly will lend a hand to evaluate the presence of your startup’s brand over a variety of social networking platforms. To generate engagement reports for each of your social media profiles to examine whether your strategy is till working or needs some work.
Don’t Be Afraid to Experiment
To find out what social media posts will go viral simply gets a hefty amount of trial and error at times. To ensure you permit your startup the chance to succeed with new experiments, even if there’s a possibility that the campaign will fail. To consider outside of the box will generate new innovative ideas and develop the good spirit you will demand to solve any problems later on.
For instance, Pepsi offered free samples of their soda beverage in exchange for likes on their Facebook page. This creative idea was more than just cool; it also brought in many Facebook likes and designed a larger online community. Because people love companies that make creative in their marketing tactics, to open the gates and conduct some social media experiments of your own.
Note: in November 2014, although you cannot force people to like your Facebook page anymore (as seen above) as Facebook banned this, you can till do this on networks like Pinterest and Instagram.
My Final Words
Social media networking platforms obviously offer various different channels for you to get online success for your startup. That being said, you will demand to be cautious in designing an effective social media business strategy that suits your unique goals and audience needs. To strive to set up your brand’s own identity on social media so that clients can feel proud in following you. To make use of the tips mentioned in this guide to design a strong social media strategy that will jump start your startup.
How did you take your startup establish on social media the right way? Do you want to share some tips with us? Let’s leave your feedbacks below.
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