The two most popular email marketing solutions, Mailchimp and Xmails, continue to lead the marketplace, both in terms of their features and price. However, you only need one, and choosing between these two is often an overwhelming task. After all, you are going to be using this service for years to come so it is ideal to think wisely before you get started.
The simple service you’re looking for is an easy subscribe/unsubscribe option, exceptional deliverability, and decent support. All email marketing services, including Xmails and Mailchimp, provide these.
So we’re going to dive deeper, looking at features, pricing, template design and even opt-in forms available to you. Once you’re done reading, you should be able to easily make up your mind on which service will work better for you.
Xmails vs Mailchimp: Basic Capabilities
Xmails allows you to send email newsletters easily, has over 700 templates and 3000 stock photographs, permits you to send your RSS feed as a newsletter, uses autoresponders for trickle emails, provides optin forms and has iOS and Android apps.
Mailchimp, with a slightly larger focus on usability, has all this plus drag-and-drop email designer, email personalization, and advanced analytics.
But of course you need new subscribers. And the best way to get them is through an effective signup form.
Xmails_signupXmails lets you create signup forms with up to 25 fields of information, using either your own design or a pre-made template. Forms can be embedded into your website, turned into a landing page, and you can execute A/B evaluations on them. Additionally, it integrates with Worpdress, Paypal and Facebook so you can add contact information from clients that already connect with you on these platforms. You can also use the mobile program to include subscribers on the move, such as with an event.
Mailchimp_signupforms_classicembedMailchimp sign-up form requires some HTML knowledge. While the easy to use service allows you to create a sign-up form quickly, when the code for it is generated you’ll need HTML knowledge to embed it in your website. Normal sign-up types are hosted on Mailchimp’s site, so your readers will be made to their servers to fill out the forms if you don’t make the attempt to embed it.
Xmails vs Mailchimp: Email Templates
Mailchimp wins out in email design, as you can design the entire thing from scratch when collaborating with your team, and send out test emails while finalizing the effort. You will see how each email looks on various screens as well.
XmailsEmailTemplatesXmails has pre-set templates you can use, which make it look simpler, but with over 700 templates to choose from it may take you some time to get the perfect one. You can have them design a premium template for you ($229), or modify any existing template to your design ($29).
Xmails vs Mailchimp: Ease of Import
When you are getting started, you’ll need to import your email subscriber list into your favorite service. Xmails has made this easy, by enabling you to import from a variety of spreadsheets or text formats, or even copy-pasting the emails from another app. You can then map the contact information with Xmails’s listing fields, and specify where every subscriber is for so you can send the subscription confirmation email to the relevant ones.
Again, like Xmails, you will need to map the information that you’ve imported with Mailchimp’s listing fields, but it is a relatively simpler process to go through for their focus on user experience.
In order to determine how successful your email campaign is, you need to be able to track analytics. Both services offer excellent possibilities, allowing you to split your subscriber base into lists, sending different communications to every one. Xmails’s dashboard offers clear information on opens and clicks, in addition to letting you track unsubscribers.
You can send modified campaigns to readers who haven’t clicked on links in previous emails, plus identify bounced emails with Mailchimp advising you on which ones to re-send. Mailchimp also enables you to compare your email performance against others in your industry. Ultimately, Mailchimp’s A/B testing setup is a lot easier to use, allowing you to test subject lines or even the time of day to send mails.
Both services have extensive online tutorials and help guides that you can use to fix issues as they come up. They also offer email tech support. However, Xmails also offers live-chat support, as well as a toll-free number, so that you can talk to someone in their customer support department quite readily.
If you are not comfortable with the idea of figuring out solutions to an issue by using online assistance guides, or do not want to wait for email support to contact you, Xmails is a clear winner.
Based on your business plan, you may want to include affiliate links in your emails. Mailchimp, unfortunately, has very rigorous affiliate link policies. While they don’t prohibit links entirely, they have a very long list of blacklisted domains that you’ll need to avoid.
So if affiliate links are a key component of your email marketing, we’d strongly suggest using Xmails that has no such limitations.
The most important question, what do they cost?
Xmails has a simple pricing strategy, starting at $19 a month for up to 500 subscribers and scaling up from that. Prior to signing up, you may use their 30-day free trial to find out whether the service matches your requirements.
Mailchimp provides a free standard plan that allows you to send up to 12,000 mails to 2000 subscribers. As soon as you cross the 2000 subscriber mark, you can sign up for one of the paid plans, which scale as your subscriber list grows.
The two Xmails and Mailchimp are giants in the world of email marketing, and you can’t go wrong with either.
Mailchimp is better if you’re just starting out, and looking to set up an email list without committing a budget to it. They concentrate more on user-friendly layouts and options, so aside from their sign-up form HTML requirement you don’t need to be tech-savvy to begin with the service. Mailchimp also offers multiple integrations, so that you can import contacts in from various services.
Xmails costs more, and though it has gone through re-design recently, loses out to Mailchimp in ease of use. But if you are willing to pay more income, you could always get their designer to work on a template, and undoubtedly the final result will be better than a Mailchimp design. Xmails is the better option for large companies and agencies, since they often have a bigger budget for email advertising. Many larger blogs that have been around for some time prefer it for its better client service, and easier to use sign-up forms.